Turning real conversations with your people into content that stands out from the noise.
Chris Le'cand-Harwood - Fractional Content Strategist & Producer
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Founder, Content Marketing Pod. Est. 2019.
I'm Chris Le'cand-Harwood - a content strategist, producer and creator with 20+ years' experience, and host of the Employer Content Marketing podcast. My background sits in integrated marketing - I was an early adopter and founder of social media services inside an agency, before evolving into content marketing, which turned out to be the best fit both for me and for where the industry's heading.
I set up Content Marketing Pod to apply that content marketing mindset to employer branding - give value to get value.
Strategy and production only get you so far.
The real difference is the conversation. Introduce me to your people and I'll get them talking, bringing out who they are - no scripts needed. That's what makes content trustworthy and useful, not polished.
As a host and producer, I create the space for your people to be themselves - sharing what they actually know rather than reciting the usual lines. That builds their profile, and genuinely helps whoever's watching, often their future colleagues.
An evolving partnership - Cygnet Health Care
I started as extra support for their Head of Resourcing, working as content producer alongside an internal production person. That groundwork - building trust, finding the right conversations - is what let the relationship grow into podcasts and documentaries with psychiatrists and nurses. It's the same step-by-step approach I bring to any new client.
